Latifa El Hachem is an artist and entrepreneur who founded her Latifa Art studio in 2002. She has a background in visual arts, which she studied at the École des Beaux-Arts in La Rochelle. She has always had a passion for creating beautiful, unique works of art, and her business was born out of that passion.

At Latifa Art, El Hachem designs and produces handmade home and office accessories, VIP corporate gifts, and souvenirs featuring acrylic paintings on canvas. Her work is renowned for its authenticity, luxury, and ability to bring joy, and has been featured in numerous publications and exhibitions.