Latifa El Hachem is an artist and entrepreneur who started her Latifa Art studio in 2002. She has a background in Art Plastique which she studied at the École des Beaux Arts, La Rochelle. She has always had a passion for creating beautiful, unique pieces of art, and her business was born out of that passion.

At Latifa Art, El Hachem designs and produces handmade home and office accessories, VIP corporate gifts, and souvenirs with acrylic painting on canvas. Her work is renowned for its authenticity, luxury, and joy-bringing properties, and has been featured in many publications and exhibitions.