Settings 1-Store

To access these settings, go to the side menu in the Control Panel and choose Settings.

1. General preparation (General Settings)

This is the essential part that lets customers know how to contact you.

• Store Email (Store Email):
  • Purpose: This is the official email for your store. Customers and the platform will use it to send their inquiries and order details related to your store.
  • Tip: Use an email that you check regularly. It can be the same as your personal one or a customized one for your art store.
• Store phone (Store Phone):
  • Purpose: A phone number for customers to contact you regarding products or orders. Adds an extra layer of trust and direct communication.
  • Tip: Use a phone number that can be reached during reasonable business hours.

2. Store branding (Store Branding Settings)

This part is responsible for the visual appearance and identity of your store. It is the equivalent of the “décor” of your real online store.

• Store logo (Store Logo):
  • Purpose: A basic visual identity for your store. It usually appears in the header of your store page and on the order invoice.
  • Store Logo Type (Logo Type):
    • Static image: The usual option. You upload an image (like PNG, JPG) For the logo.
    • Video logo/slider: (Advanced option) allows you to use a short video or set of animated gifs as a logo. Use it if it fits your artistic style, but make sure it's not too heavy or distracting.
• Store image for mobile (Store Mobile Banner):
  • Purpose: A customized image that is optimized to appear when a customer visits your store through a mobile phone. Since mobile screen size is different, this image ensures that your store looks professional on all devices.
• Store Menu Logo Type (Store Menu Logo Type):
  • Purpose: Specifies the logo that will appear in the store's navigation menu.
  • Static image: is the most popular and stable option.
• Store menu sign (Store Menu Banner):
  • Purpose: An image or banner that appears in the background or side of a store's menu. It can be used to highlight a featured artwork or showcase a special offer.
• Store menu video sign (Store Menu Video Banner:)
  • Purpose: Similar to the previous idea but with a video. It can be a short clip showing your art-making process, giving customers an exclusive behind-the-scenes look.
• Store description (Store Description):
  • Purpose: This is your golden opportunity to introduce yourself and your art! Write a paragraph or more explaining:
    • Your story as an artist.
    • Your artistic philosophy and inspiration.
    • Your favorite materials and techniques.
    • What makes your business unique.
  • Tip: Be authentic and share your passion. This script builds an emotional connection between you and your prospect.

3. Setting up the store vision (Store Visibility Settings)

This section controls how your store appears and is organized for visitors.

• Store Name Location (Store Name Position):
  • Purpose: Determines where your store name appears on the store page.
  • in the head (In Header): Popular option. The store name appears next to the logo at the top of the page.
  • In the sidebar (In Sidebar): May appear in a sidebar if the theme supports it.
  • in both (In Both): Appears in more than one place.
• Products per page (Products Per Page):
  • Purpose: Determines how many products are shown to a customer on your store's homepage before they need to click to the next page.
  • Tip: Number 10 is a good, balanced number. A lower number (such as 6) may force the customer to scroll too much, and a higher number (such as 24) may make the page load slowly. Experiment with what works best for your business.
• Hide the address from the store (Hide Store Address):
  • Purpose: If you enable this option, customers will not be able to see your physical address (which you entered in the profile) on the store page.
  • When to use it: If you work from home and want to keep your residential address private.
• Hide “About” from the store (Hide About Store):
  • Purpose: If you enable this option, the “About Store” or “About Artist” section will be hidden from your store page.
  • Tip: We never recommend activating this option. The About Store section is one of the most important sections that builds trust and attracts customers who empathize with your story. Hiding it misses out on a huge marketing opportunity.

A quick summary of important settings for the artist:

1. Logo and images: Use high-quality images that express your artistic identity. This is your interface!
2. Store description: Invest your time in writing an interesting description that tells your story. This isn't just text, it's a powerful marketing tool.
3. Contact information: Make sure it's correct so you don't miss any requests or inquiries.
4. Privacy: Use the “Hide Address” option to protect your privacy if necessary.
5. Width: Adjust the number of products on the page to make the browsing experience smooth and comfortable for the customer.

Once you're done tweaking all these settings, don't forget to click the “Save” button or “Update” at the bottom of the page to apply all changes.